Sharing the Research Gold: A Market Research Portal Case Study
Presented at The Market Research Event, Los Angeles, October 2007
Sharing the Research Gold--kdraper TMRE, Oct 2007.pdf
GMR Background
- What the group does
- Where we report
So here's the situation
- User base has doubled in size since 1999
- ...and spread across the world
- ...while most of GMR is in San Jose
- We serve many job roles and all levels of decision-makers
- Content has expanded as well
How have we managed?
- Self-service model
- A market research portal is born...
- ...And grows up
- Timeline
- Management issues
- Technical issues
- Content issues
- User issues
What we've gotten right
- Users see value
- We deliver on ROI
- We've gotten recognition
What we might have done differently
- More attention to users
- More content and technology tweaks
- More marketing
Where we'd like to take it
Contact info
Comments (0)
You don't have permission to comment on this page.