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The Market Research Event presentation

Page history last edited by PBworks 14 years, 8 months ago

Sharing the Research Gold: A Market Research Portal Case Study

Presented at The Market Research Event, Los Angeles, October 2007


Sharing the Research Gold--kdraper TMRE, Oct 2007.pdf



GMR Background

  • What the group does
  • Where we report


So here's the situation

  • User base has doubled in size since 1999
  • ...and spread across the world
  • ...while most of GMR is in San Jose
  • We serve many job roles and all levels of decision-makers
  • Content has expanded as well


How have we managed?

  • Self-service model
  • A market research portal is born...
  • ...And grows up
  • Timeline
  • Management issues
  • Technical issues
  • Content issues
  • User issues


What we've gotten right

  • Users see value
  • We deliver on ROI
  • We've gotten recognition


What we might have done differently

  • More attention to users
  • More content and technology tweaks
  • More marketing


Where we'd like to take it

  • Extending our reach


Contact info





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