Sharing the Research Gold: A Market Research Portal Case Study

Presented at The Market Research Event, Los Angeles, October 2007

 

Sharing the Research Gold--kdraper TMRE, Oct 2007.pdf

 

Sharing the Research Gold: A Market Research Portal Case Study GMR Background So here's the situation How have we managed? What we've gotten right What we might have done differently Where we'd like to take it Contact info

 

GMR Background

• What the group does
• Where we report

 

So here's the situation

• User base has doubled in size since 1999
• ...and spread across the world
• ...while most of GMR is in San Jose
• We serve many job roles and all levels of decision-makers
• Content has expanded as well

 

How have we managed?

• Self-service model
• A market research portal is born...
• ...And grows up
• Timeline
• Management issues
• Technical issues
• Content issues
• User issues

 

What we've gotten right

• Users see value
• We deliver on ROI
• We've gotten recognition

 

What we might have done differently

• More attention to users
• More content and technology tweaks
• More marketing

 

Where we'd like to take it

• Extending our reach

 

Contact info

 

 

 

 

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